Wednesday, December 10, 2008

eCommerce in the News Week 2

Trouble in the (99-cent)
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This article discusses about the issue with the apple app store for the iPhone and iPod Touch. As indicated by the diagram below, most of the app store applications are either free for download or $0.99. Due to this issue, programmers and developers are pushing to aim at the $0.99 category, sacrificing quality for low cost software. As a result, instead of having innovative and complex products, we see more and more low-cost, low budget turning the app store into "crap store".



Picture retrieved from the article. (Fortune)

As mentioned in the article, I think one of the best methods to tackle this problem is to change the way iTunes promote and display applications. Applications that are high quality and high priced should be given an opportunity to have more prominence. This could range from having a spot on the main page, or customized application description page or more screenshots. Perhaps users can also see a video sample of the application. If Apple wants to prevent their app store from hosting poorly developed programs, they need to show their support for developers and programmers by giving more attention to $2.99+ programs. Otherwise, this will only turn away developers from developing really good applications that is actually worth the price tag

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